The Idaho Meth project has begun using an aggressive and somewhat disturbing ad campaign to try and curb the drug's popularity. The project is based on the Montana Meth Project, which - in two years - has seen adult meth use decline by 70 percent.

"Idaho launched the campaign in January. It includes TV ads, radio ads and billboard spots across the state. 'This is not a pretty drug,' [Executive Director Megan Ronk] says. 'This is not something we can sugar coat.'"

The goal of the ads is to create awareness, and opportunities for parents to talk to their kids about the drugs. The state has committed to running the campaign until meth use is "no longer an issue". Read more at KXLY.com.

Labels: media, meth, prevention